Mobile Marketing with Short Codes

• A Short Code at SMS Plus

  Any mobile program and specifically SMS must be run over a mobile short code. The process to register and activate a short code with carriers is complex and time consuming. For that reason, SMS Connect provides this service as part of its Text Message Platform to lease provision and activate short codes with all carriers in MENA region.

• What is Short Code?

  SCs are four-digit numbers that can receive Short Messaging Service (SMS) messages, just like normal 10-digit numbers. But they are far more user-friendly, easier to remember, and compatible across all participating carriers, i.e. customers of Etisalat and DU can send text messages to the same short code. SCs — short strings of numbers to which text messages can be addressed — allow wireless subscribers to access applications on all participating wireless carriers' networks and give content providers access to millions of SMS subscribers. The possibilities are endless: voting and polling, contests, surveys, direct marketing, chat, games, etc., can all benefit from SCs. Each short code requires registration with all national carriers if you are planning to run a national program. This enables all users, independent of their respective carrier, to send a message to the same number or receive a message on their handset. To avoid many of the pitfalls of the internet (spam and unsolicited messages), the registration requirements of a mobile initiative and the short code to support it are strictly regulated. In the UAE, each short code should be approved by TRA.

• What is Dedicated Short Code?

  A short code can be registered to be dedicated to only one program - a popular example is American Idol. In this case, the number of parameters that recipients enter is one or two. The recipient types the name of their favorite singer and sends it to the short code. With shared short codes, 'Keywords' are defined for different purposes. For example, if you look for a pizza in a given area, you start your text with 'pizza' followed by your zip code, but if you use a dedicated short code you would only enter the zip code and the program by default, will search for pizza stores.

• What are Premium and Standard Short Codes?

  With Standard Short Codes, users won't be charged more than nomal SMS cost for sending messages (MO: Mobile Originated Messages) or receiving messages (MT: Mobile Terminated Messages). With Premium Short Codes the user is charged on their cell phone bill for the message sent . The amount of each message will be defined with carriers, who normally charge a commission to invoice the user.

• Our Industry's Most Advanced Platform 

  Don't just settle for the basics. Our self-service platform fully controls the most complex mobile marketing campaigns and message flows while efficiently managing dozens or hundreds of accounts, sub-accounts, keywords, users, and permissions.

• Ready to Go is our Expertise

  SMS Plus clients integrate their short codes with Location data, Coupon Codes and Point of Sale (POS), Interactive Voice Response (IVR), Call Centers and CRM, Device Detection, Facebook Pages, Multimedia Messaging Services (MMS), Mobile Landing Pages, and PerKeys (personal keywords) for Direct Mail campaigns.

• Let's Accomplish a Business Goal

  Though texting can be a fun tool to excite a brand's image and engage offline consumers, we're focused on solutions that enhance or accomplish a measurable business goal. 
  Contact Us: 971 4 4504292 or help@smsplus.ca